For Beko, we lead the brand’s influencer and digital ecosystem… shaping annual strategy, campaign direction, talent partnerships, PR, and community presence.

From the Inheritance Campaign and Dorg El Talaga with Ramy Soli, to Aeroflow Summer, the SDA Egypt Launch, and Beko x Kataflam, we turn strategic ideas into culturally relevant campaigns built to make an impact.

Across creators, celebrities, content, and performance, every touchpoint works toward one goal: keeping Beko visible, relevant, and consistently part of the conversation.