The 8 Do’s and Don’ts of Influencer Marketing

There are a lot of myths about how to start an influencer marketing campaign successfully. So, we’ve compiled a list of 8 absolute dos and don’ts for your next influencer marketing campaign to assist you succeed at influencer marketing and optimize the ROI of this effective strategy.

• DO DEFINE YOUR GOAL: Campaign goals could include raising brand awareness, boosting sales, or cultivating a sense of loyalty among current clients. Match your messaging to your ultimate objective, taking into account your brand’s requirements. For instance, if increasing sales is the aim, make sure your campaign plan has a strong call to action. Remember to let your influencers know about this goal.  By doing this, you will strengthen your relationship with the influencer and provide them the opportunity to provide you with unique campaign ideas.

• DON’T FORGET THE CUSTOMER: The path taken by customers is no longer linear. It is quite complicated and non-linear. Consumers interact with brands through a variety of platforms, channels, and content categories.

• DO PICK THE RIGHT PLATFORM: How can the appropriate platform be chosen? This is closely related to getting to know your customers. And we know how to pick the right platform for you !

• DO FILTER INFLUENCERS WHEN SELECTING: Avoid obsessing over vanity metrics such as follower counts. While choosing influencers, brands usually take into account the impression, engagement rate, and overall style and feel of the influencer’s content. We also advise them to keep their audience in mind in addition to all of that.

• DON’T UNDERESTIMATE THE POWER OF BRAND AMBASSADORS: Ambassadors have been employed by businesses since the beginning of advertising. Consider these iconic collaborations: Michael Jordan for Nike, or Michael Jackson for Pepsi. A new kind of brand ambassadors has emerged in the internet age: regular customers who sincerely share their day-to-day interactions with the companies they adore. They get paid to serve as a company’s long-term representative in addition to talking about it.

• DON’T CONTROL THE CREATIVE PROCESS: Every influencer has a distinct style, and people are drawn to them because of the quality of their content. Give the producers you are working with some creative control so that sponsored material doesn’t appear commercial.

• DO MEASURE SUCCESS: There are several methods for determining success. (For example, exposure, traffic, revenue, channel viewers, giveaway participants, etc.) For this reason, setting goals and objectives beforehand is essential. You will choose your baseline metric to measure your main target based on your goal.

• DON’T FORGET TO LEARN FROM PAST CAMPAIGNS: There is no one-size-fits-all approach to the use of social media. Every brand has a different experience with influencer marketing, and finding the right platform, audience, content type, and creative approach to use takes some trial and error “but never with us”. Take this risk, try out different content types and platforms with an open mind, be wary of vanity KPIs and instead concentrate on measurable KPIs that align with your objectives and embrace trust by empowering your top achievers to serve as ambassadors.

But why are we here? To remind you that you don’t need to go through all of this as long as you have Socialit for Influencer & Celebrity Marketing beside you. Get in touch with us now if you’re interested in using influencer marketing to reach your audience. You can email us on [email protected] or drop a message through our social media platforms.

LOOKING FORWARD TO BUILDING TRENDS WITH YOU,