Across four months, we built and activated a large-scale influencer ecosystem for Juhayna… bringing together 30 creators, 120 pieces of content, and 5 product lines under one unified campaign.

Our role spanned the entire operation: talent strategy and selection, creator briefing, content direction, execution, approvals, and campaign management, alongside the planning and delivery of on-ground activations.

More than managing influencers, we orchestrated a multi-product content engine designed to keep Juhayna consistently visible, relevant, and part of the conversation throughout the campaign.